Market Research Analyst

Little Ferry, NJ 07643

Posted: 05/30/2019 Industry: Industry Job Number: 8941

SUMMARY

Track, record and report activities in the business aviation industry including competitive sales, aircraft transactions, company/executive contact changes and field intelligence. Feed this information to the worldwide corporate database and assist in preparing reports of industry sales activity, market share, competitive intelligence and world economic trends for senior management. Research unknown companies and executives to assist in prospect qualification. Contribute to direct mail efforts through knowledge of targeting using and other databases/software/applications such as JetNet, Amstat, Hoover s, VRef, Bluebook, Siebel, MS Office.



RESPONSIBILITIES

  • Track worldwide business jet sales and deliveries on an ongoing, methodical basis, analysis and reporting of data.



  • Must know, understand and be proficient with research tools/software such as JetNet, Amstat, Hoovers, Vref, Bluebook, Siebel.



  • Must be proficient in Advanced level Excel, with strong PowerPoint skills



  • Collect intelligence on new competitive sales and products.



  • Utilize business intelligence tools and databases to perform statistical analyses



  • Assist in preparing monthly management reports which highlight, among other things:



    • New and used sales



    • New and used competitive sales



    • Market share studies



    • Economic conditions and trends



    • Competitive intelligence



  • Provide ongoing information on the Fractional and Jet Card markets



  • Provide prospect informational background on companies, executives and individuals



  • Generate Market Studies for particular territories, industries and other demographics



  • Oversee and update new tools to be used by the department and sales force



  • Ability to research and mine data from all available resources



  • Proactively search for innovative ideas that should be made aware of for the short, mid, and long-term design of the product line



  • Generate monthly internal Newsletter on the industry and competition



  • Other duties as assigned by management.





QUALIFICATIONS

  • Bachelor s degree in Business, Marketing or Aviation Business Management



  • Experience working with online services for research databases/software/applications such as JetNet, Amstat, Hoover s, Vref, Bluebook, Siebel, MS Office.



  • Excellent PC/IT skills using Power Point, Access



  • Advanced level abilities in Excel Software, creating Pivot Tables and writing Macros



  • Excellent analytical, quantitative and problem-solving skills



  • Business aviation background and familiarity with corporate jet transactions



  • Business management / marketing



  • Database management background



  • Pilot License a plus



  • Knowledge of French is a plus



  • Accurate, thorough and detailed oriented



  • Keen interest in Corporate Aviation Industry






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